The Chamber Weekly Blog
4 Ways Copycatting Can Help You Build a Following on Social Media
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. Read this article to learn how you can connect with your target audience.
Christina Metcalf and Edited by Julie Carroll
Future Member e-mail Nurturing Campaign
This campaign is for nurturing leads to become new chamber members. It should be sent after “some” interest has been shown. Interest could be attending an event for the first time or downloading a lead magnet. Personalize your first touch point with this person based on how they initially interacted with you.
Christina Metcalf and Edited by Julie Carroll
3 Reasons to Join the Chamber in a Time of Economic Uncertainty
Times of economic uncertainty don’t cause anyone to look for new ways to spend money. But there are some investments in your business that even when you’re worried about cash flow, are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why:
Christina Metcalf and Edited by Julie Carroll
Popular Misconceptions About Shopping Small That Are Holding Your Customers Back
Businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be things holding the average customer back.
Christina Metcalf and Edited by Julie Carroll
4 Psychological Techniques for Increased Sales During Small Business Season
It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them
Christina Metcalf and Edited by Julie Carroll
Easy Last-minute Bonuses to Drive More Sales During Small Business Season
Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker.
Christina Metcalf and Edited by Julie Carroll
How to Build Untiring Customer Loyalty
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. However, just because someone has been buying from you (or donating to you if you’re a non-profit) does not mean they are loyal. It may just mean that they tend to do the same things over and over until they don’t. If you want a strong customer (or donor) base, you need to
Christina Metcalf and Edited by Julie Carroll
Now Is the Perfect Time to Tell Your Business Story
Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. Your business story is a lasso that draws people in and holds them there.
Christina Metcalf and Edited by Julie Carroll
4+ Tips for Attracting More Tourists to Your Business
It’s that time of year again and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are traveling and still—hopefully—buying. If you’d like to attract more tourists to your place of business, here’s how you can prepare.
Christina Metcalf and edited by Julie Carroll
5 Great Lessons from Customer Service Mistakes
Every business is convinced they offer stellar service, but if you can’t think of a company in your area that offers bad service, it might be you. It’s statistically impossible, not to mention an abuse of a superlative, for every business to offer “the best” service. One is better than the other. We aren’t all 5-stars all the time. Read this quick article to see how to improve your customer service.
Christina Metcalf and edited by Babs Knowles
