The Chamber Weekly Blog

A collection of articles that we believe will add value to you and your business!
Results Found: 312 RSS Feed
Christina Metcalf and Edited by Julie Carroll
Friday, July 24, 2026
Instead of asking only why your business exists, ask a more revealing question: How did you end up here? Your origin story often uncovers the beliefs, values, and experiences that shape how you serve customers today. Discover how understanding your beginning can strengthen your brand, sharpen your marketing, and create an About page that truly sets you apart. Read more
Christina Metcalf and Edited by Julie Carroll
Monday, July 20, 2026
As AI increasingly shapes what people see in search results, getting found online means more than ranking on Google. Discover five practical ways to make your business easier for both customers and AI to find—from improving your website and keeping your business information consistent to showcasing your expertise and keeping content fresh. Read more
Christina Metcalf and Edited by Julie Carroll
Monday, July 13, 2026
Stop Doing Busywork: 5 Tasks You Can Hand Off This Week Many business owners spend their days keeping things running instead of moving their business forward. The good news? You don’t need to hire a full-time employee to reclaim your time. With AI, automation tools, and affordable support options, many repetitive tasks can be handled faster and more efficiently. Discover five everyday tasks you can stop doing yourself—from writing routine emails to managing schedules and organizing files—so you can focus on the work that truly grows your business. Read more
Christina Metcalf and Edited by Julie Carroll
Thursday, June 25, 2026
Do your customers really know everything your business offers? Probably not. Even loyal customers can miss products, services, and solutions that could benefit them. Discover simple, effective ways to keep your offerings top of mind, strengthen customer relationships, and uncover new sales opportunities—without spending more on advertising. Read more
Christina Metcalf
Tuesday, June 16, 2026
When you first opened your business, you probably checked a long list of boxes. Business license? Done. Website? Yep. Insurance? Handled. But here’s the thing about your businesses—you’re probably not the same business today as you were when you opened. Not if you’re successful. You’ve had to change, keep up with demand, even possibly pivot. Maybe you added services, hired people, bought equipment, or moved locations. Perhaps you branched out to selling online or hosting events. If you now use contractors/freelancers or store customer information/data, you may be open to bigger risk than when you first started. What started as a simple business has evolved and it has more moving parts than you expected. Hey, growth is good. It means your business is evolving. But it also means the insurance coverage you bought at the beginning may not fully match the business you’re running today. Read more
Christina Metcalf and Edited by Julie Carroll
Thursday, June 4, 2026
A good review is a sales team member you didn’t have to train, pay, or gently remind to update the CRM. It’s also the most brilliant marketer you have. Hopefully you’re already collecting positive reviews. But it’s likely you read them, feel good for 12 seconds, and then they sit quietly on Google, Facebook, Yelp, or LinkedIn, where they only do half the work they could be doing for you. That’s a missed opportunity. When someone says something specific and positive about your business, they’re giving you language you can use to build trust with future customers. And they’re saying it in a way that sounds more believable than anything you could write about yourself. This week, take 30 minutes to turn your best reviews into business-building tools. Read more
Christina Metcalf and Edited by Julie Carroll
Friday, May 29, 2026
Here’s What You Need to Know About SBA’s Patriot Pitch Competition The U.S. Small Business Administration (SBA) has launched the Patriot Pitch Competition as part of its Freedom 250 initiative. It offers a $1 million cash prize pool for innovative small businesses that have used qualifying SBA capital products (such as 7(a), 504, or SBIC financing). Key Details: Deadline: June 10, 2025, at 11:59 p.m. ET Businesses must be at least 3 years old, generate $100K+ in annual revenue, be 100% U.S.-owned, and demonstrate innovation. Top entries advance to a live pitch event in Washington, D.C. (Sept 8–18), with five finalists competing. Beyond prize money, participants gain national visibility, networking with investors and leaders, and a chance to sharpen their business story. Applications are submitted via local SBA District Offices. Read more
Christina Metcalf and Edited by Julie Carroll
Friday, May 22, 2026
Most businesses lose their edge quietly — by sanding away their personality until they blend in. Your Unique Value Proposition (UVP) is the special combination of what you offer, who you serve, and why you do it. It’s what makes customers choose you. Common ways businesses accidentally kill it: Following bad expert advice Chasing mismatched trends Using AI generically Going too broad to “grow” Copying competitors Ignoring real customer feedback Over-professionalizing the brand Key question before any change: Will this make us more clearly ourselves to the people we serve? Protect what makes you different. That’s what builds loyalty. Read more
Julie Carroll
Monday, May 18, 2026
Unlock More Customers with Referrals Your happiest customers are already talking about you — but most small businesses leave those referrals to chance. Referrals are powerful because they come with built-in trust and deliver warm leads that close easier than ads. You don’t need a big budget or complicated program. Just a few simple habits: Ask right after a great experience Be specific about who to refer Make it easy with a ready-to-share message or QR code Use chamber events for warm introductions Follow up fast and track results Turn happy customers into your best marketing team. One good referral system can bring your next three leads. Read more
Christina Metcalf and Edited by Julie Carroll
Tuesday, May 5, 2026
Why Your Chamber is Your Best Local Marketing Hack Social media ads get expensive fast — and you’re often paying for the wrong eyes. Instead, reach motivated local buyers through trusted channels for pennies on the dollar. Your Chamber offers website banners, newsletter ads, member directory spots, event sponsorships, and social features — all in front of warm, community-minded audiences. Build real visibility and relationships without draining your budget. Smart marketing starts at the Chamber. Read more