The Chamber Weekly Blog
Small Business Resource Round-up
Since this is Small Business Month, we thought it would be the ideal time to call attention to some of the resources out there for the small business. With an increase in awareness of how important small businesses are to the local and national economies, large businesses are getting into the groove and pledging their support to help small businesses too.
Christina Metcalf and Edited by Julie Carroll
Small Changes, Big Impact: Support Local Chamber Members This Small Business Month
Let’s face it, our daily habits often run on autopilot. We grab coffee from the same place, click the same websites when we shop, and call the same service providers without a second thought. Loyalty is great but what if, just for a moment, we paused and considered the impact of those everyday purchases?
Christina Metcalf and Edited by Julie Carroll
Think Small, Act Big: Fun Ways to Boost Local During Small Business Month
Another calendar page has come and gone and with it, we’re ushering in May and Small Business Month. There’s no better time to show some local love!
Christina Metcalf and Edited by Julie Carroll
15+ Inexpensive Ways to Advertise Your Business
You know the old adage, “It takes money to make money”? While that may be true, marketing and advertising don’t have to cost a fortune. In fact, some of the most effective ways to get your business noticed are either free or surprisingly affordable (especially with the technology available). Whether you’re just getting started or trying to grow on a tight budget, here are 15 creative and cost-effective ideas to boost your visibility and draw in customers.
Christina Metcalf and Edited by Julie Carroll
10 Ways to Get the Most from Your Chamber Membership
Some people think chambers of commerce work magic—and in many ways, they do. But to see real results and get the most from your membership, you need to be involved. Joining is a smart move, but the true value comes when you actively engage. If you’ve been wondering whether you’re making the most of your membership—or if you’re just starting out and you’re not sure how to get the most out of it—here are ten practical ways to tap into the value your chamber offers.
Christina Metcalf and Edited by Julie Carroll
How to Turn Small Talk Into Big Opportunities
Elevator pitches often feel like cheesy infomercials—robotic and self-centered. But for business owners and sales pros, every moment counts. A great pitch isn’t about listing what you do; it’s about sparking a real connection that can lead to leads or partnerships. Forget stiff scripts. Make it about them—your audience. Ignite curiosity, not a sales pitch. Key takeaway: Your pitch should start a conversation, not end one. Here’s how to use psychology, storytelling, and listening to turn brief encounters
Christina Metcalf and Edited by Julie Carroll
How Real Stories Are Boosting Business Sales
Small businesses are finding success on social media by ditching perfection for raw, real stories. Authentic posts—like behind-the-scenes struggles or recovery from setbacks—build trust, loyalty, and engagement with customers who crave connection over polish. Share your journey naturally (e.g., business origins or lessons learned) to stand out and inspire. Chambers of Commerce can help you get started. It’s about showing the human side, not just the wins.
Christina Metcalf and Edited by Julie Carroll
How to Win Over Customers with Emotional Marketing
A Jeep commercial featuring Harrison Ford has been making waves—not because it showcases a vehicle’s features, but because it taps into something deeper. With Ford musing about life’s choices and the lack of an owner’s manual, the ad pulls you in, stirs your emotions, and subtly sells a lifestyle. You barely notice it’s a sales pitch, and that’s the point. The best marketing doesn’t just promote a product; it connects with people, entertains them, and even challenges their perspectives. Winning customers
Christina Metcalf and Edited by Julie Carroll
Spring into Success with These Fun Marketing Ideas
Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring:
Christina Metcalf and Edited by Julie Carroll
How to Celebrate Women's History Month at Your Business
Women's History Month is a fantastic opportunity for you to recognize the invaluable contributions of women, past and present. It's not just about historical figures; it's about celebrating the women who drive your business, your community, and the world forward. And let’s face it, it’s a great reminder to put some good cheer into the world. After all, people love feel-good narratives. While it may be difficult to implement these ideas before the end of the month, you can always use them to plan for next
Christina Metcalf and Edited by Julie Carroll
