The Chamber Weekly Blog
Are You Asking the Right Questions for Business Growth?
Growth isn’t passive—it’s a dynamic process that doesn’t happen by chance. Building a successful business takes more than hard work; it requires strategic thinking and the right questions to unlock new perspectives. Unlike viral overnight success or lottery wins, sustainable growth demands insight, adaptability, and a proactive approach to challenges and opportunities. Are you asking the questions that will elevate your business? Working smarter, not just harder, is the key to uncovering hidden potential
Christina Metcalf and Edited by Julie Carroll
Building a Fanatical Following with Email
For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool—it’s a way to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. By shifting your focus from transactions to connections, you can turn one-time customers into long-term brand advocates.
Christina Metcalf and Edited by Julie Carroll
Stop Spinning Your Wheels and Start Seeing Results
Ever planned a brilliant idea to death—or leapt into action without a roadmap? Many professionals wrestle with finding the sweet spot between over-planning and reckless action. In her article, Christina Metcalf offers a practical guide to turn ideas into results, blending purpose-driven planning with steady, adaptable execution for lasting success.
Christina Metcalf and Edited by Julie Carroll
Embracing Imperfection to Strengthen Your Business
What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how:
Christina Metcalf and Edited by Julie Carroll
The New Employee Benefit Everyone Is Talking About
First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees). And it’s likely something you never thought about offering. But before we tell you what it is, let’s talk about some of the results that employees who have used this benefit
Christina Metcalf and Edited by Julie Carroll
Harnessing TikTok’s Engagement Magic
Why building a castle on the sand is not always a bad thing...
Christina Metcalf and Edited by Julie Carroll
Decluttering for Greater Productivity
The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as you’re committing to goals for the new year, consider that what your business may need is some decluttering. It’s time to channel your inner Marie Kondo and tackle not just physical spaces, but also digital files, outdated processes, and even stagnant strategies. Just like a cluttered home can lead to stress and
Christina Metcalf and Edited by Julie Carroll
4 Tasks to Make You a More Intentional Leader
Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate into your week, it’s important to understand that it may feel difficult to implement these changes if you’re really struggling in your professional life. You may feel like you need to concentrate on the basics before you can take on the “fluffy” feel-good
Christina Metcalf and Edited by Julie Carroll
How to Make Time for Innovation
We know you're an incredibly busy business owner. It's easy to get caught up in the daily tasks and operation of your business. But if you're only doing what must be done, and never making time for innovation, you will fall behind. But how do you make time to innovate?
Christina Metcalf and Edited by Julie Carroll
How Small Businesses Can Score Big Media Wins
Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring a dedicated PR firm is often financially out of reach. But who has the time to learn the ropes of good PR while juggling everything else? It takes years or deep wallets to make those kinds of connections, doesn’t it? Not exactly. You don't need a fancy PR background or a hefty budget to generate buzz. With a little creativity
Christina Metcalf and Edited by Julie Carroll
