The Chamber Weekly Blog
The 5 Most Common Mistakes Email Marketers Make
I receive a lot of emails and as a marketing writer, I study much of what I get. In marketing, it’s important to stay curious and notice what attracts your attention and what misses the mark. There’s a ton to be learned from all that spam. So, let's take a look at the The 5 Most Common Mistakes Email Marketers Make!
Christina Metcalf and Edited by Julie Carroll
Is Teaching the New Gold for Small Businesses?
Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary (and sometimes primary) revenue stream for the small business professional. Marketers, eBay sellers, and even real estate agents are turning how-to instruction into a new business. Sure, it can enhance your brand, generate additional revenue, and establish you as an authority in your field. But it’s not always the answer for every business. Before
Christina Metcalf and Edited by Julie Carroll
Is AI Ushering in the Death of the Blog?
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be it a social media platform, marketing activity, way of doing things—one thing is always going out of fashion, and something is lauded as taking its place. This article is no different. Today, we’re asking the riveting question—Are blogs dead (or dying) and can we blame AI? Of course, I had to turn to AI for the answers. First, let’s see
Christina Metcalf and Edited by Julie Carroll
Fast-Track Trust: How to Win Customers Quickly
Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By focusing on transparency, communication, and consistently exceeding expectations, you can cultivate trust quickly and effectively.
Christina Metcalf and Edited by Julie Carroll
Feeling Stuck? Try These Content Ideas for Small Businesses.
Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Let’s dig into some sources and strategies to generate, curate, and hybridize content
Christina Metcalf and Edited by Julie Carroll
15+ Creative Partnership Ideas to Boost Customer Engagement and Sales
In my town, businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all, they’re collaborating with some unlikely partners. Using a similar type of collaboration can help you reach new audiences, enhance your offerings, and drive sales. Here are 15 innovative partnership ideas that can benefit small businesses across various industries.
Christina Metcalf and Edited by Julie Carroll
Create a Loyal Following with a Facebook Group for Your Business
By building a community around a shared interest relevant to your target market, you can boost engagement, gather valuable insights, and ultimately drive sales.
Christina Metcalf and Edited by Julie Carroll
Are You Worried About Inflation?
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low or the inflation rate is lower than it was this time last year. But if you’re feeling the pinch in your business, an economic turn of words means little to you. So, what can you do to combat this word no one wants to talk about?
Christina Metcalf and Edited by Julie Carroll
Are You Selling What Your Customers Need?
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:
Christina Metcalf and Edited by Julie Carroll
Providing a Better Customer Experience with AI (seriously!)
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots. As a small business owner, you can leverage AI to make your customers feel valued and keep them coming back for more.
Christina Metcalf and Edited by Julie Carroll
