The Chamber Weekly Blog
Create a Loyal Following with a Facebook Group for Your Business
By building a community around a shared interest relevant to your target market, you can boost engagement, gather valuable insights, and ultimately drive sales.
Christina Metcalf and Edited by Julie Carroll
Are You Worried About Inflation?
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low or the inflation rate is lower than it was this time last year. But if you’re feeling the pinch in your business, an economic turn of words means little to you. So, what can you do to combat this word no one wants to talk about?
Christina Metcalf and Edited by Julie Carroll
Are You Selling What Your Customers Need?
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:
Christina Metcalf and Edited by Julie Carroll
Providing a Better Customer Experience with AI (seriously!)
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots. As a small business owner, you can leverage AI to make your customers feel valued and keep them coming back for more.
Christina Metcalf and Edited by Julie Carroll
Green IS the Color of Money: How Sustainability Equals Big Wins for Business
Even with costs escalating, consumers are increasingly making purchasing decisions based on a company's values. Sustainability and transparency are no longer just buzzwords – they're key factors influencing brand loyalty and attracting a new generation of eco-conscious customers. According to recent research, consumers sustainability demands are rising and customers are willing to pay more for it. Now is the ideal time to embrace going green for more green.
Christina Metcalf and Edited by Julie Carroll
Tips for Reining in Your Focus in a Distracted World
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals, you may find that you do a little bit of everything but never solidly complete anything. You spend a good part of your day putting out fires and starting projects and at the end may realize
Christina Metcalf and Edited by Julie Carroll
Main Street Is Changing - What the Remote Work Trend Means for Your Small Business
Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have driven many small businesses to embrace a location-independent business. That could mean a big change for communities over the next five years. If you’ve been thinking about ditching the monthly cost of office rent, you're not alone. A recent study by Clarify Capital shows
Christina Metcalf and Edited by Julie Carroll
Is This What’s Holding Back Your Sales?
Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things are important—pricing, location, and top-of-mind recognition—there is something else you could be doing to get more people in your business. You
Christina Metcalf and Edited by Julie Carroll
If You’re a Gig Worker (or use them) You Need to Know This
If you’re a gig worker, or you use them in your business, it’s important that you are aware of recent legislation that went into effect this month.
Christina Metcalf and Edited by Julie Carroll
Are You Forgetting The Most Important Part of Hiring?
Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you do after that that will shape the employee and your team the most. No matter the size of your business, if you are bringing someone new on, you must consider the onboarding process.
Christina Metcalf and Edited by Julie Carroll
