"Capitalizing on Major Events: How to Choose and Plan Strategically" Workshop

Description

"Capitalizing on Major Events: How to Choose and Plan Strategically" Workshop

Thursday, March 5, 2026, 1 PM - 2 PM
Fee: Free

Major events like the FIFA World Cup, the Olympics, trade shows, and community markets can give your business rare access to new customers and boost sales quickly. But success depends on selecting events that align with your business and planning your participation strategically so your time and resources generate real ROI.

In this webinar, you’ll learn a practical framework for deciding which events are worth your investment and how your business should take part once you choose one. We’ll cover how to identify opportunities, evaluate whether an event aligns with your audience and goals, and develop a participation plan to maximize ROI. 

By the end of this webinar, you’ll know how to choose events with confidence and plan your involvement for measurable results.

You’ll learn how to:

• Identify which upcoming events are strategically worth it for your business
• Evaluate opportunities based on goals, audience fit, and value
• Decide whether to participate as a vendor, sponsor or partner to maximize ROI
• Recognize early warning signs of mismatched events
• Positioning your business for the event audience