Ready, Aim, Fire! - Social Media Training (Beginner & Intermediate)

Description

BEGINNER
“Ready, Aim, Fire!” is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager.

KEY ELEMENTS OF TRAINING:
•How to identify target client
•Where to find market research
•Which social media channels are appropriate to communicate with targets
•How to create an effective post
•When it is appropriate to spend money on advertising
•How to use filters to reach potential customers

INTERMEDIATE
At Ready, Aim, Fire! (INTERMEDIATE), you will learn how to make the most of your time and money using social media.  For those who are ready to take the next steps, we will go into details of posting and budgeting.

KEY ELEMENTS OF TRAINING:
•Determine your social media marketing budget
•Practice writing an ad
•Walk through a social media marketing case study
•Set up a no cost, confidential consultation to obtain market research and create a strategy

Join us for one or both sessions to accurately identify and target your ideal customer through social media.
10am – 12pm Beginner
12pm – 1pm Lunch (for those registered for both classes)
1pm – 3pm Intermediate

Registration is required at https://www.georgiasbdc.org/ready-aim-fire/