Tireside Chats: Marque of the Machine

Description

Tireside Chats: Marque of the Machine

Saturday, June 13, 2026
2:00 PM - Program

During the early 20th century, the automobile industry was a rapidly evolving frontier. Manufacturers big and small competed for attention, using name plates as a key branding tool. Some were intricately enameled works of art, crafted by skilled jewelry makers, while others were stamped metal or cast designs, each reflecting the identity and craftsmanship of its time. These name plates adorned vehicle radiators, wheels, and bodies, serving as a visual signature of their respective marques.

As the industry consolidated and wartime scrap drives erased much of automotive history, many of these name plates became the only remaining evidence of long-forgotten car brands. Today, they offer a unique window into the evolution of industrial design, branding, and American ingenuity.

Kurt Hohl, from Virginia, has amassed a large collection of American automobile name plates. Kurt is profoundly knowledgeable and very articulate about many marques, and has teamed with noted photographer Michael Furman to publish a book about Kurt’s collection. The book presents a curated collection of over 400 name plates, documenting their role in automobile history and the fascinating stories behind the companies they represented. Join Kurt along with award-winning author and museum consultant Ken Gross for a lively discussion about these miniature works of art and discover the personalities behind these cars and the marques themselves. From household names to obscure manufacturers, this visual journey explores how name plates were designed, manufactured, and ultimately became treasured collectibles among automotive enthusiasts.