"Effective Lead Generation Using Digital Marketing" Workshop
Date and Time
Friday Feb 10, 2023
10:00 AM - 12:00 PM EST
Friday, February 10, 2023, 10 AM - 12 PM
Location
Online Workshop
Fees/Admission
$20
Website
Contact Information
SCORE North Metro Atlanta, 678-506-0718
Send Email
Description
"Effective Lead Generation Using Digital Marketing" Workshop
Friday, February 10, 2023, 10 AM - 12 PM
Fee: $20
Register Online
Small business owners need to effectively use their limited resources to generate a favorable return on time and financial investment.
This Live Online Workshop will focus on best practices that can be immediately put into use.
You will be given a broad look at the basics of the digital landscape, instruction on sources for lead generation, and an overview of other considerations as you develop your digital marketing strategy. Topics to be covered:
Lead generation sources
- Website design
- SEO/SEM
- Backlinks
- Blogging
- Paid media - Local service ads vs Google Ads
- Social media - Platform options, Email marketing
- Content marketing
- ORM (Online Reputation Management)
- Public relations
- Branding
- Geofencing
- Creating a sales funnel
- Tracking and forward strategies
